Identify a need. Find a solution. Make it happen.
This process is the mother of invention, and also the story of MaxFlowSports.
While coaching high school lacrosse, CEO Steve Hines noticed that his players were constantly complaining that their hairbands always slid on their head, would not stay in place, and stretched out too quickly, thus become unusable. After doing detailed market research, Steve determined that in fact it seemed that no high performance, technically engineered sports hairbands existed in the marketplace…and the idea for the MaxFlowSports Cross-Grip hairband was born. With over a year in the development phase, the Cross-Grip hairband was birthed under high quality and performance standards, with many athletes involved in the beta testing phase. And the result was exactly what Steve intended…a high performance sports headband that stays in place, doesn’t stretch out, and is an asset to the athlete, rather than a nuisance.
Along the way, Steve decided that he was not happy with the socks he personally wore while playing sports, and decided that the same thought process would work for bringing a better athletic sock to the market. If he could make a sock that actually stays up, feels different than it's competitors, and is superior in quality, then MaxFlowSports would have a winner. And success was found through the development of the MaxFlowSports Stay-Grip™ Athletic crew sock. As a matter of fact, within the first few months of being on the market, several college and high school teams have joined the MaxFlowSports sock craze. Soon followed the revolutionary Low-Show™ socks. And the reaction was the same..."these are the best socks I've ever worn!" has been heard over and over.
The MaxFlowSports creative team is dedicated to bringing unique, cutting-edge sports apparel and accessories to the market for both the serious and the weekend athlete. Products that give you an edge.
The patented flagship Cross-Grip hairband, Low-Show™ socks, and the Stay-Grip ™ athletic crew socks are the first…but will not be the last.
Steve Hines, CEO